Cleaning PPC that pays back over months

A one-time clean rarely pays back an expensive click. A biweekly client who stays for a year does, many times over. Cleaning company PPC works when it's measured against the value of recurring clients and targeted at the services and neighborhoods that bring them.

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Free audit video firstFixed-price proposalAd account in your name

The setup

How I run cleaning ads

Recurring-intent keywords first"Weekly house cleaning service", "maid service near me", "recurring house cleaners". Move-out and deep cleans run as separate campaigns with their own budget.
ExclusionsCleaning jobs, cleaning supplies, DIY tips, "how to clean" and product searches.
Neighborhood focusAreas where you have crews and capacity, where clients are a good fit for your pricing.
Booking-ready landing pagesWhat's included, starting prices if you show them, trust details and quick booking.
Tracking by clientBookings tied back to campaigns so you see cost per recurring client, not just cost per lead.
Local Services Ads where eligibleHouse cleaning is supported as an LSA category in some areas; availability varies.

How we start

Audit first, then a fixed price

Free audit videoA review of your ads, landing pages and booking flow.

Strategy callWe agree on services, areas and budget.

Fixed-price proposalOne clear monthly management price; ad spend paid to Google.

What's included

Campaigns by service type
Negative keyword list
Landing page advice or builds
Booking and call tracking
Weekly optimization, monthly report

First stepFree audit video

Account ownerYou

FAQ

Cleaning PPC questions

Are Google Ads worth it for cleaning businesses?

Usually when you measure them against recurring client value. If most ad clients book a single clean and never return, the ads or the offer need changing.

Should I advertise move-out cleaning?

It can be profitable, especially near rentals and universities, but run it as its own campaign so it doesn't use up budget meant for recurring clients.

Do Facebook ads work for cleaners?

They can for first-clean promotions and remarketing. Search ads usually reach people closer to booking.

How much does cleaning PPC management cost?

I quote one fixed monthly price after a free audit; ad spend is separate. See Google Ads costs.

Keep reading

CleaningRecurring clients, trust signals and quote requests for cleaning companies.Cleaning company SEOSEO for cleaning businesses: rank for house, office and deep-clean searches nearby.Cleaning website designCleaning business websites with instant quotes, clear checklists and easy booking.Google Ads managementSearch ads that reach people already looking for you, tracked to calls. $250/mo.Google Ads costsWhat a small business really pays for Google Ads: clicks, management fees and setup.Local Services Ads explainedHow Google's pay-per-lead ads work, who can use them, and how they compare to Search ads.

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A short video showing what is costing you clients online, and what to fix first. Free, no obligation.

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