Electrician PPC that pays for the right jobs
An electrician's Google Ads account can burn money fast: DIY searchers, job hunters and people three counties away all click. Electrician PPC done properly pays only for the searches that turn into booked work you actually want, at the hours you can answer.
Not all electrical searches are worth the same
Before writing a single ad, I sort your work into the jobs you want more of. Each group gets its own campaign, budget and landing page, because the person searching behaves differently in each.
| Job group | Typical searches | How people decide | What we count |
|---|---|---|---|
| Urgent repairs | "electrician near me", "power out in half my house", "breaker keeps tripping" | Fast. They call one or two companies. | Calls over a set length |
| Panel and service upgrades | "panel upgrade cost", "200 amp service upgrade" | Slower. They compare quotes and check reviews. | Quote requests and booked estimates |
| EV chargers | "EV charger installation", "level 2 charger installer" | Research-heavy, often triggered by buying a car. | Quote forms, photo uploads by text |
| Generators and surge protection | "whole house generator installer", "surge protector for house" | Spikes around storms and outages. | Quote requests |
| Commercial work | "commercial electrician", "tenant improvement electrician" | Long cycle, several decision makers. | Calls and contact forms from business emails |
The mix differs by company. If you don't do commercial work or generators, those campaigns simply don't exist.
The clicks I block before launch
Electrical keywords attract a lot of people who will never hire you. Cutting them on day one is the cheapest improvement in any account.
Searches I exclude
- Jobs and training: "electrician jobs", "apprenticeship", "electrician salary", "license exam"
- DIY: "how to wire", "wiring diagram", "replace outlet myself"
- Shopping for parts: "breaker box price", "buy wire", brand and model numbers
- Work you don't do: solar, low-voltage or security if you don't offer them
Settings I check
- Location set to people in your service area, not just interested in it (Google's location options)
- Search Partners and Display switched off for repair campaigns at the start
- Ad schedule matched to the hours someone actually answers the phone
- Calls under a minimum length not counted as conversions
After launch, I review the search terms report every week and add new negatives as they show up.
Is electrician PPC worth it for you?
Here's the math I walk through before anyone spends a dollar. The numbers below are hypothetical, just to show how it works. Your real click costs come from Google's Keyword Planner for your area.
If your average job is a $150 outlet swap, the same numbers don't work, and I'd tell you to focus on panel upgrades, EV chargers or local SEO instead.
Every month you get
- Separate campaigns for your chosen job groups
- Ads written for each job type, with call and location assets
- Call and form conversion tracking
- Weekly search-term cleanup and bid changes
- Budget shifted toward what books jobs, away from what doesn't
- A plain-English monthly report: cost per lead and per booked job
Send each ad to the right page
An ad for EV charger installation that lands on a generic homepage wastes the click. Each job group needs a page that answers the questions that buyer has.
Repair page
Phone number at the top, hours, service area, "licensed and insured" with your license number where your state lets you show it, and real photos of your trucks and team.
Panel upgrade page
Signs you need an upgrade, how permits and inspections work in your area, a rough price range if you're comfortable sharing one, and a quote form.
EV charger page
Charger types you install, what a home assessment checks, and a way to text a photo of the panel and parking spot.
Commercial page
Project types, insurance and bonding details, and a contact form that asks for company name and timeline.
If you don't have these pages, a dedicated landing page is $149 each, or they come with a new website. More on what makes them work in PPC landing pages.
Google Ads isn't the only paid channel
| Channel | Good for electricians when… | Watch out for |
|---|---|---|
| Google search ads | You want control over job types, hours and towns | Needs negatives and tracking to avoid waste |
| Local Services Ads | Your category is available in your area and you pass Google's checks | Less control over which jobs come in; check eligibility on Google's Local Services page |
| Facebook & Instagram ads | Promoting EV chargers, generators or surge protection before storm season | Lower intent than search; better for planned work |
| Lead marketplaces | You need volume immediately | Leads often go to several electricians at once |
Search ads and SEO work best together. Ads bring calls now; SEO for electricians builds the free traffic that lowers your cost per job over time.
Electrician PPC questions
How much should an electrician spend on Google Ads?
It depends on your area's click costs and the value of the jobs you want. Many small electrical companies start with a few hundred to a couple of thousand dollars a month in ad budget, paid to Google, then adjust once they know their cost per booked job. Management is $250 a month on top.
Why are electrician clicks so expensive?
Electrical work is high value and many companies compete for the same local searches, so the auction price rises. That's why excluding DIY, job and parts searches matters: you only want to pay for people likely to hire.
Should I run ads 24/7?
Only if someone answers 24/7. If nights go to voicemail, I schedule emergency ads for your staffed hours and run planned-work campaigns, like panel upgrades, at other times.
Are Local Services Ads better than Google Ads for electricians?
They're different. Local Services Ads charge per lead and show a verification badge where available, but give you less control. Google search ads give full control over keywords, towns and hours. Many electricians use both once tracking is in place.
Who owns the ads account?
You do. The account and billing stay in your name with your card, and I get partner access. If we stop working together, you keep everything.
Related pages
See it before you pay
Get a free preview of your new website first. Then decide.