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Dental marketing

Dental marketing for the patients you want

Most dental practices don't need more random new patients. They need more of the right ones: families who stay for years, or people looking for implants, aligners or cosmetic work. Good dental marketing chooses those patients first and builds the website, search presence and follow-up around them.

Get a free marketing audit Book a free call
Free audit video firstFixed-price proposalPrivacy-aware setup
The plan

Dental marketing, piece by piece

  1. Website that booksTreatment pages, insurance and payment information, the team, and online appointment requests. See Dental website design.
  2. Google Business Profile and reviews"Dentist near me" is mostly decided here. Photos, accurate hours, insurance info and a steady stream of genuine reviews.
  3. SEO for treatmentsPages for implants, aligners, emergency dentistry, pediatric care, whatever you want to grow. See Dental SEO.
  4. Google Ads for high-value treatmentsFocused campaigns for implants, aligners or emergencies, tracked to booked consultations.
  5. RetentionRecall reminders and patient emails or texts, sent with consent and through compliant tools.
Patient privacy: in the US, HIPAA applies to how practices handle patient information, and HHS has issued guidance on online tracking technologies. I set up forms, analytics and ad tracking with that in mind and avoid sending health information to ad platforms. Your compliance team has the final word; this isn't legal advice. See HHS guidance on online tracking.
How we start

Audit first, then a fixed price

1
Free audit videoA review of your website, Google profile, reviews and ads.
2
Strategy callWe decide which patients and treatments to focus on.
3
Fixed-price proposalA written plan with one clear price.

What I can handle

  • Website design or improvements
  • Google Business Profile and reviews
  • Treatment-focused SEO
  • Google Ads
  • Patient email and SMS
First stepFree audit video
PricingFixed-price proposal
FAQ

Dental marketing questions

What's the best marketing for a dental practice?

For most practices, a strong Google Business Profile with many genuine reviews and a clear website bring the most new patients. Ads and SEO for specific treatments add growth where you want it.

Can dental practices offer incentives for reviews?

No. Google prohibits incentivized reviews, and professional rules may also apply. Ask every patient simply and make leaving a review easy.

Should I market implants or general dentistry?

It depends on your goals and capacity. General dentistry builds a stable patient base; implants and aligners raise revenue per patient. Many practices do both with separate campaigns.

How much does dental marketing cost?

I quote one fixed price after a free audit, based on what your practice actually needs. See my guide to Marketing agency costs for typical ranges.

Keep reading

Related pages

Clinics, dentists & med spasPatient-friendly websites, Google profiles and privacy-aware tracking.Dental website designDental websites that make patients comfortable and booking easy.Dental SEOSEO for dentists: rank for 'dentist near me' and the treatments you want to grow.Google Ads managementSearch ads that reach people already looking for you, tracked to calls. $250/mo.Google Business ProfileShow up in Google Maps and 'near me' searches. Setup $99, free with a website.How to get more Google reviewsA simple system to get more Google reviews without breaking Google's rules.

Get a free marketing audit

A short video showing what is costing you clients online, and what to fix first. Free, no obligation.

Get my free audit Book a free call