An HVAC website serves two very different visitors: the homeowner in a freezing house who needs someone now, and the one comparing quotes for a new system. I design HVAC websites so both find what they need in seconds, on a phone.
If you're building an HVAC website yourself or briefing a designer, this is the structure I'd use. It's also what you get from me.
These are also the pages your ads should land on. See HVAC PPC & Google Ads.
Brightside is a concept site for a fictional plumbing company, built with the same call-first layout I use for HVAC. Open it on your phone and try the buttons.
A trades business that needed calls, not compliments.
Real photos do more for an HVAC website than any design trick. Here's what to capture on your phone over a couple of weeks.
Until you have your own photos, I use carefully chosen stock images that fit, and swap them for yours as they come in. I'll also send you this list as a checklist so your team knows what to shoot.
With me, $397 one-time, including Google Business Profile setup and a review kit. Extra pages are $49 each. You see a working preview before paying anything.
A template can work if you customize it with your real photos, services and service area. The structure on this page is a good checklist whichever route you choose.
At minimum: home, AC repair, heating repair, installation or replacement, maintenance plans, service area, about and contact. More service pages help as you grow.
Yes. I can connect the scheduling or booking tool you already use, or set up a simple request form that goes to your email or phone.
It's built with the technical basics Google needs and separate service pages. Rankings also depend on your Google Business Profile, reviews and competition, which is why profile setup is included.
Get a free preview of your new website first. Then decide.