Remodeling PPC that filters for serious projects

Remodeling ads attract dreamers as well as buyers. Someone browsing kitchen ideas with no budget clicks the same ad as someone ready to sign. Home improvement PPC works when campaigns, landing pages and forms quietly filter for real projects in your area and price range.

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Free audit video firstFixed-price proposalAd account in your name

The setup

How I build remodeling campaigns

One campaign per project typeKitchens, baths, basements, additions. Separate budgets show which project type brings profitable work.
Intent over inspiration"Kitchen remodeling contractor near me" over "kitchen ideas". Ideas, DIY, cabinet stores and job searches are excluded.
Qualifying landing pagesTypical investment range, minimum project size if you have one, timeline and a form asking project type and budget. Fewer leads, better leads.
Tracking to signed projectsConsultations and signed jobs recorded back into reporting where possible, so budget follows revenue.
Remarketing with proofPast visitors see real project photos and reviews while they decide, often over weeks.

How we start

Audit first, then a fixed price

Free audit videoA review of your ads, landing pages and tracking.

Strategy callWe agree the projects to target and a sensible budget.

Fixed-price proposalOne clear monthly management price; ad spend paid to Google.

What's included

Project-specific campaigns
Negative keywords for remodeling
Landing page builds or fixes
Call, form and consultation tracking
Weekly optimization and monthly report

First stepFree audit video

Account ownerYou

FAQ

Remodeling PPC questions

Do Google Ads work for remodelers?

They can, because projects are valuable. Results depend on filtering out low-budget and DIY clicks, strong project photos and fast follow-up on every inquiry.

Should I show prices in remodeling ads?

A "projects typically start at" range on the landing page is often more useful than in the ad itself. It sets expectations and filters out mismatched leads.

Are lead sites better than running my own ads?

Lead sites are quick but often share leads with other contractors. Your own ads bring exclusive inquiries and you keep the account and data.

How much does remodeling PPC management cost?

I quote one fixed monthly price after a free audit; your ad budget is separate. See Google Ads costs.

Keep reading

RemodelingSell kitchens and baths with real projects, a clear process and honest budgets.Remodeling SEOSEO for remodelers: kitchen, bath and addition searches that turn into big projects.Remodeling leadsHome improvement leads compared, and how remodelers get better projects they own.Google Ads managementSearch ads that reach people already looking for you, tracked to calls. $250/mo.Google Ads costsWhat a small business really pays for Google Ads: clicks, management fees and setup.PPC landing pagesBest practices and a 20-point checklist for pages that turn ad clicks into leads.

Get a free marketing audit

A short video showing what is costing you clients online, and what to fix first. Free, no obligation.

Get my free audit Book a free call