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Restaurant social media

Restaurant social media that makes people hungry

Food is made for social media. A sizzling pan, a cheese pull, a chef plating the special: these are the posts that make people decide where to eat tonight. Restaurant social media works when it's frequent, appetizing and tied to reasons to visit now.

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What to post

Restaurant posts that fill tables

Food reels

Short, close, sound-on clips of dishes being made and served. The most effective restaurant content on Instagram and TikTok.

Reasons to come now

Today's special, happy hour, live music, a seasonal menu. Posts with a "when" drive visits.

The people

Chef, bartenders, the family behind the place. Personality builds regulars.

The plan

How I run restaurant social media

  1. A shoot routineA simple weekly shot list your team can capture on a phone in ten minutes during prep.
  2. Reels and postsEdited, captioned and scheduled for Instagram, Facebook and TikTok if it fits your audience.
  3. Google posts tooSpecials and events also posted on your Google Business Profile, where hungry searchers see them.
  4. Local creatorsInvitations to genuine local food creators, with any paid or free-meal partnerships clearly disclosed as the FTC requires.
  5. Slow-night campaignsTargeted posts and small ads for your quietest days.
How we start

Audit first, then a fixed price

1
Free audit videoA review of your social pages, Google profile and website.
2
Strategy callWe agree on platforms, style and the shoot routine.
3
Fixed-price proposalA monthly plan with one clear price.

What's included

  • Monthly content plan
  • Edited reels and designed posts
  • Scheduling across platforms
  • Google posts
  • Monthly report
First stepFree audit video
PricingFixed-price proposal
FAQ

Restaurant social media questions

How often should a restaurant post?

Three to five times a week works well, with stories more often for daily specials.

Do restaurants need TikTok?

It can work well for casual and trendy spots with a younger audience. For many neighborhood restaurants, Instagram and Facebook are enough.

Should restaurants work with influencers?

Local food creators can drive real visits. Choose ones with a local audience, and make sure any free meal or payment is disclosed.

How much does restaurant social media management cost?

I quote one fixed monthly price after a free audit. See Social media management cost.

Keep reading

Related pages

Restaurants & cafesMenus people can read on a phone, Google Maps, reviews and direct orders.Restaurant website designRestaurant websites with fast menus, reservations and ordering that work on phones.Restaurant SEOSEO for restaurants: win 'near me' and dish searches in Google Maps.Social media management12 posts a month on Facebook and Instagram, planned and scheduled. $199/month.Video reelsYour phone clips edited into scroll-stopping reels with captions. $39 each.Social media post ideas40 post ideas for local businesses, grouped by goal, with what to film.

Get a free marketing audit

A short video showing what is costing you clients online, and what to fix first. Free, no obligation.

Get my free audit Book a free call