(564) 544-1175Free preview
Home / Services / Google Ads management / B2B Google Ads
B2B Google Ads

B2B Google Ads judged by pipeline, not clicks

In B2B, a cheap lead that never becomes a sales conversation is expensive. B2B Google Ads works when keywords reflect business intent, consumers and job seekers are filtered out, and lead quality from your CRM feeds back into how the account is optimized.

Get a free marketing audit Book a free call
Free audit video firstFixed-price proposalAd account in your name
The setup

B2B Google Ads, piece by piece

  1. Business-intent keywords"Software for", "services for companies", "supplier", "wholesale", industry terms your buyers use.
  2. ExclusionsFree, jobs, salary, courses, templates and consumer versions of your product.
  3. Qualifying landing pagesWho it's for, proof, pricing approach and a form with company and role fields. See Landing page design.
  4. Offline conversion trackingQualified leads and won deals imported from your CRM, so Google optimizes toward real buyers.
  5. Business hours schedulingMore budget during the workweek when buyers are researching, where data supports it.
How we start

Audit first, then a fixed price

1
Free audit videoA review of your ads, landing pages and lead tracking.
2
Strategy callWe define a qualified lead together.
3
Fixed-price proposalOne clear monthly management price; ad spend paid to Google.

What's included

  • Campaign build by solution
  • B2B negative keyword list
  • CRM conversion import setup
  • Landing page recommendations
  • Monthly pipeline report
First stepFree audit video
Account ownerYou
FAQ

B2B Google Ads questions

Does Google Ads work for B2B?

Yes, when buyers search for what you sell. It works less well for brand-new categories nobody searches for yet; then LinkedIn or content may fit better.

Should B2B ads use LinkedIn instead?

LinkedIn targets by job title and company; Google captures active search. Many B2B companies use Google for demand capture and LinkedIn for awareness.

How do you improve B2B lead quality?

Tighter keywords, qualifying forms, and feeding CRM outcomes back into Google Ads so bidding favors leads that turn into deals.

How much does B2B Google Ads management cost?

I quote one fixed monthly price after a free audit; ad spend is separate. See Google Ads costs.

Keep reading

Related pages

Google Ads managementSearch ads that reach people already looking for you, tracked to calls. $250/mo.B2B SEOB2B SEO services: reach buyers researching solutions, and turn them into sales conversations.B2B website designB2B websites that help buyers shortlist you and make sales calls easier.Landing page designLanding page design services: one page, one offer, built to convert ad traffic.Google Ads costsWhat a small business really pays for Google Ads: clicks, management fees and setup.Hire a Google Ads expertHow to hire a Google Ads consultant or PPC expert without wasting your budget.

Get a free marketing audit

A short video showing what is costing you clients online, and what to fix first. Free, no obligation.

Get my free audit Book a free call