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Construction Google Ads

Construction ads that reach project owners

Construction keywords are full of traps. "Construction company" searches come from job seekers, students, suppliers and people looking for a lunch spot near a building site, as well as real clients. Construction PPC works when every campaign is built around a specific project type and every irrelevant search is excluded.

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Targeting

Who to reach, who to exclude

Reach

  • "Commercial contractor [city]", "design build company"
  • "Tenant improvement contractor", "warehouse construction company"
  • "Custom home builder", "home addition contractor" for residential

Exclude

  • Jobs, careers, salary, apprenticeship
  • Supplies, equipment rental, materials prices
  • Courses, software, "construction management degree"
The setup

Construction campaigns that make sense

  1. Campaigns by project typeCommercial, residential and specialty work kept separate, each with its own landing page and budget.
  2. Project-focused landing pagesRelevant case studies, credentials and a form that asks project type, size and timeline.
  3. LinkedIn for commercial, where it fitsFor some B2B construction work, reaching facility and property managers by job title can complement search. I'll say honestly if it doesn't suit your budget.
  4. Tracking by inquiry qualityInquiries tagged by size and type, so spending follows the work you actually want.
How we start

Audit first, then a fixed price

1
Free audit videoA review of your ads, site and tracking.
2
Strategy callWe agree on project types, areas and budget.
3
Fixed-price proposalOne clear monthly management price.

What's included

  • Campaign build by project type
  • Extensive negative keyword list
  • Landing page builds or fixes
  • Inquiry tracking
  • Weekly optimization, monthly report
First stepFree audit video
Ad budgetPaid to Google directly
FAQ

Construction PPC questions

Do Google Ads work for construction companies?

For residential and smaller commercial work, often yes. For large commercial projects won through bids and relationships, ads play a supporting role at best.

Why do construction ads get so many job seekers?

Because "construction company" is also a common job search. Excluding job-related searches and using specific project keywords fixes most of it.

Should construction companies advertise on social media?

Social ads suit brand awareness and recruitment more than winning projects. For client inquiries, search usually works better.

How much does construction PPC management cost?

I quote one fixed monthly price after a free audit; ad spend is separate. See Google Ads costs.

Keep reading

Related pages

ConstructionWin bids and better projects with a portfolio, a clear process and a real reputation.Construction SEOSEO for construction companies: be found by owners, developers and property managers.Construction website designConstruction company websites that win shortlists: projects, capabilities and credentials.Google Ads managementSearch ads that reach people already looking for you, tracked to calls. $250/mo.Google Ads costsWhat a small business really pays for Google Ads: clicks, management fees and setup.Advertising for contractorsWhere contractors should advertise, what each channel costs, and how to track jobs.

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