Construction SEO for bigger, better projects
Construction buyers are a mix: homeowners looking for a builder, business owners planning a fit-out, developers and property managers checking a contractor before inviting a bid. Construction SEO makes sure that whoever searches finds a company that clearly does their type of project.
Construction SEO, piece by piece
- Service and sector pagesGeneral contracting, design-build, tenant improvements, commercial, industrial, residential. Separate pages for the sectors you serve: healthcare, retail, education, warehouses.
- Project case studiesScope, size, timeline, challenges and photos. Developers and owners search for proof you've done projects like theirs.
- Credentials pagesLicenses, bonding capacity where relevant, safety record and certifications. Often checked before a shortlist is made.
- Google Business ProfileCorrect categories, project photos and reviews from clients and partners.
- Local and trade mentionsIndustry associations, supplier partners, local business groups. Real relationships, no paid link schemes.
- Careers handled separatelyHiring pages often attract job seekers. They're kept apart so they don't dilute pages meant for clients.
Audit first, then a fixed price
What's included
- Keyword research by sector
- On-page and technical SEO
- New case studies and pages monthly
- Google Business Profile
- Monthly report tied to inquiries and bid invitations
Construction SEO questions
Does SEO work for commercial construction?
Yes, though it works differently than for homeowners. Commercial buyers search less often but check websites carefully. Strong sector pages and case studies support every bid you make.
What keywords should a construction company target?
Your services and sectors combined with your region: "commercial general contractor [region]", "design-build firm", "tenant improvement contractor", plus specific project types you want.
How long does construction SEO take?
Usually several months for steady results. Case studies and credentials keep adding value over years. No one can guarantee rankings.
How much does construction SEO cost?
I quote one fixed monthly price after a free audit. See my guide to How much SEO costs for market ranges.
Related pages
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