Google Ads for lawyers where every click counts

Legal keywords are among the most expensive in Google Ads. That isn't a reason to avoid them; it's a reason to run them carefully. Law firm PPC works when campaigns stick to the matters you actually take, landing pages lead straight to intake, and every call is tracked to a consultation.

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Free audit video firstFixed-price proposalAd account in your name

The setup

Law firm campaigns, built carefully

Matter-level campaignsNot "family law" in general but divorce, custody, adoption; not "criminal defense" but DUI, assault, expungement. Budgets follow your best cases.
ExclusionsFree legal aid, law school, paralegal jobs, "lawyer salary", DIY forms and jurisdictions you don't serve.
Intake landing pagesWho you help, how a consultation works, attorney credentials and a short intake form. No generic home page traffic.
Call tracking and intake reviewCalls tracked and, with your intake team, tagged by case type, so spend follows signed cases.
Local Services Ads where availableGoogle Screened and LSA for lawyers are available in some areas and practice types; worth testing where eligible.
Compliant ad copyNo guarantees of outcomes, no misleading superlatives, disclaimers where your bar requires them.

How we start

Audit first, then a fixed price

Free audit videoA review of your ads, landing pages and intake flow.

Strategy callWe agree on matters, areas and budget.

Fixed-price proposalOne clear monthly management price; ad spend paid to Google.

What's included

Matter-level campaigns
Legal negative keyword list
Intake landing pages
Call and form tracking
Weekly optimization, monthly report

First stepFree audit video

Account ownerYour firm

FAQ

Law firm PPC questions

Why are lawyer keywords so expensive?

A single case can be worth a lot to a firm, so many firms compete for the same searches. Precise targeting and strong intake are how smaller firms compete.

Is Google Ads worth it for a small law firm?

Often, for practice areas with clear search demand and a case value that justifies the cost per consultation. The audit shows whether your numbers work.

Do I need special landing pages?

Yes. Sending ad clicks to your home page wastes budget. Focused pages per matter usually convert far better.

How much does law firm PPC management cost?

I quote one fixed monthly price after a free audit; ad spend is separate. See Google Ads costs.

Keep reading

Law firmsClear practice-area pages, trust signals and fast consultation requests.Law firm SEOSEO for small law firms: practice area pages, local visibility and ethical rules respected.Law firm website designLaw firm websites that look credible, explain practice areas and make intake easy.Google Ads managementSearch ads that reach people already looking for you, tracked to calls. $250/mo.Google Ads costsWhat a small business really pays for Google Ads: clicks, management fees and setup.Hire a Google Ads expertHow to hire a Google Ads consultant or PPC expert without wasting your budget.

Get a free marketing audit

A short video showing what is costing you clients online, and what to fix first. Free, no obligation.

Get my free audit Book a free call