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Law firm SEO

Law firm SEO built on expertise, not tricks

People searching for a lawyer are usually stressed and specific: "DUI lawyer near me", "how does child custody work in [state]", "probate attorney". Law firm SEO helps your practice show up for the matters you handle, with pages that answer real questions and attorney profiles that build trust.

Get a free marketing audit Book a free call
Free audit video firstFixed-price proposalNo ranking promises
What I work on

Law firm SEO, practice by practice

  1. Practice area pagesOne strong page per practice area and major matter type, explaining the process, what clients should know and how to start.
  2. Attorney biosEducation, bar admissions, experience and focus. Search engines and clients both look for clear expertise.
  3. Helpful legal contentPlain-English explanations of common questions in your jurisdiction, reviewed by an attorney, with "not legal advice" framing.
  4. Local visibilityGoogle Business Profile for each real office, correct categories, photos and genuine client reviews where your bar rules allow requesting them.
  5. Authority, ethicallyBar association listings, local organizations, speaking and publications. No paid link schemes or fake directory networks.
  6. Technical healthFast, accessible, secure site with clean structure, monitored in Search Console.
Advertising rules: lawyer advertising is regulated by state bars and similar bodies (in the US, many states follow versions of ABA Model Rules 7.1–7.3). That affects claims like "best" or "expert", testimonials and case results. I write within those limits, and you or your ethics counsel approve content. This isn't legal advice.
How we start

Audit first, then a fixed price

1
Free audit videoA review of your website, Google profile and current rankings.
2
Strategy callWe pick the practice areas that matter most.
3
Fixed-price proposalA monthly plan with one clear price.

What's included

  • Practice area keyword research
  • On-page and technical SEO
  • New practice pages and articles monthly
  • Google Business Profile optimization
  • Monthly report tied to consultations
First stepFree audit video
PricingFixed-price proposal
FAQ

Law firm SEO questions

How competitive is law firm SEO?

Very, for practice areas like personal injury in big cities. Smaller practice areas, specific matters and smaller towns are often more realistic for small firms to win.

Can a small law firm rank against big firms?

Often yes, in local map results and for specific practice areas, because Google weighs relevance and proximity, not just size.

How long does law firm SEO take?

Usually several months to a year for competitive areas. No one can guarantee rankings, and anyone who does is a red flag.

How much does law firm SEO cost?

I quote one fixed monthly price after a free audit. See my guide to How much SEO costs for typical market ranges.

Keep reading

Related pages

Law firmsClear practice-area pages, trust signals and fast consultation requests.Law firm Google AdsGoogle Ads for law firms: consultations from the matters you handle, at a cost that makes sense.Law firm website designLaw firm websites that look credible, explain practice areas and make intake easy.Law firm social mediaSocial media for lawyers: helpful explainers and credibility, within bar rules.SEO servicesMonthly SEO for small businesses: fixes, new pages, links and plain reports. $349/mo.How much SEO costsWhat SEO, local SEO and ecommerce SEO usually cost, and what you get for the money.

Get a free marketing audit

A short video showing what is costing you clients online, and what to fix first. Free, no obligation.

Get my free audit Book a free call