Social media for lawyers that builds quiet trust
Few people follow a law firm for entertainment, but many check one out before calling. Social media for lawyers is about showing that you're approachable, knowledgeable and active in the community, through short explanations of common legal questions and glimpses of the people behind the firm.
Content that fits a law firm
Plain-English explainers
"What happens at a first DUI court date", "do I need a will if I'm young". General information, clearly not legal advice.
Short attorney videos
One question, one minute, one attorney. The format that builds trust fastest, and I can edit it for you.
Community and people
Pro bono work, local events, staff introductions. Shows the human side of the firm.
Where lawyers should post
- LinkedInReferral relationships with other professionals and business clients.
- FacebookLocal community, family and consumer practice areas.
- Instagram and YouTubeShort explainer videos for consumer practices like family, criminal or estate law.
Audit first, then a fixed price
What's included
- Monthly content plan
- Designed posts and edited videos
- Scheduling after your approval
- Monthly report
Law firm social media questions
Do law firms get clients from social media?
Some do, especially consumer practices using short videos. For most firms it supports trust and referrals more than it brings direct inquiries.
Can my firm post client reviews on social media?
That depends on your bar's rules on testimonials and any required disclaimers. Check before sharing, and always get the client's permission.
How often should a law firm post?
Once or twice a week is enough if each post is genuinely useful.
How much does law firm social media management cost?
I quote one fixed monthly price after a free audit. See Social media management cost.
Related pages
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