Social media for realtors that makes you the local expert
Real estate is a relationship business with long gaps between transactions. Social media keeps you in front of past clients and future ones in between: not just listings, but the neighborhood knowledge and personality that make people think of you first when they decide to move.
A realtor content mix
Listings, done well
Walkthrough reels, detail shots, open house announcements. With seller permission and accurate descriptions.
Neighborhood guides
Coffee shops, parks, commutes, what living there is like. The content that makes you the local expert.
Market updates
Plain-English summaries of local market data from your MLS or official sources, with the source named.
How I run realtor social media
- Personal brand firstPeople hire an agent, not a logo. Your face, voice and story, as much as you're comfortable with.
- Video editingListing and neighborhood reels edited from your phone clips or a videographer's footage.
- Past-client warmthClosing celebrations (with permission), home anniversaries and helpful homeowner tips that keep referrals coming.
- Compliant adsHousing ads on Meta fall under special ad category rules that limit targeting. I set them up accordingly.
Audit first, then a fixed price
What's included
- Monthly content plan
- Designed posts and edited reels
- Scheduling
- Monthly report
Real estate social media questions
Which social platform is best for realtors?
Instagram and Facebook for most agents, YouTube for longer neighborhood and market videos, and LinkedIn for relocation and commercial work.
Do realtors need to show their face on social media?
It helps a lot, because people hire a person. But neighborhood and listing content without you on camera still works.
How often should a real estate agent post?
Three to five times a week works well if posts mix listings, local content and personal brand.
How much does realtor social media management cost?
I quote one fixed monthly price after a free audit. See Social media management cost.
Related pages
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