Facebook lead ads that bring real people

Facebook lead forms make it very easy to submit details, sometimes too easy. Many accounts fill up with wrong numbers and people who don't remember signing up. Facebook lead generation works when forms ask the right questions, leads get an instant reply, and results are judged by booked appointments, not form fills.

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Free audit video firstFixed-price proposalAd account in your name

The setup

Lead ads that filter for quality

Higher-intent formsA review step and one or two qualifying questions (service needed, timeline, area). Slightly fewer leads, far better ones.
Instant follow-upLeads sent to your phone, email or CRM immediately, with an automatic text or email so people remember who you are.
Clear offersA specific, honest offer (a free estimate, a consultation, a first visit) instead of vague "learn more" ads.
Feedback loopBooked appointments and customers fed back to Meta where possible, so it learns what a good lead looks like.
Compliant data handlingClear privacy policy links, consent wording for texts, and special ad category settings where required.

How we start

Audit first, then a fixed price

Free audit videoA review of your ads, forms and follow-up process.

Strategy callWe define what a qualified lead is for you.

Fixed-price proposalOne clear monthly price; ad spend paid to Meta.

What's included

Lead form and offer setup
Ad creative and copy
Instant follow-up automation
CRM or sheet connection
Monthly report by booked lead

First stepFree audit video

Account ownerYou

FAQ

Facebook lead ads questions

Why are my Facebook leads low quality?

Usually because forms are too easy, offers are vague and nobody follows up quickly. Higher-intent forms and instant replies usually help.

Lead forms or website landing pages?

Lead forms usually bring more leads at a lower cost; landing pages bring fewer but often warmer leads. Many businesses test both.

Which businesses suit Facebook lead ads?

Services with a clear offer and a sales follow-up: home services, clinics, fitness, real estate, B2B services and more. Some categories have special ad rules.

How much do Facebook lead generation services cost?

I quote one fixed monthly price after a free audit; ad spend is separate. See Facebook ads cost.

Keep reading

Facebook & Instagram adsMeta ads aimed at people near you, sent to a page built to convert. $250/mo.Facebook ads not working?A step-by-step diagnosis for Facebook and Instagram ads that spend but don't bring customers.Facebook ads costHow Facebook ad pricing really works, and how to set a budget for a local business.Email & SMS marketingAutomations and campaigns that bring past customers back. $149/month.Facebook ads budget calculatorWork out a Facebook ads budget from the leads you want and what a customer is worth.Local PPCLocal PPC services: Google Ads that bring calls from your service area only.

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A short video showing what is costing you clients online, and what to fix first. Free, no obligation.

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