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Ecommerce email marketing

Ecommerce email that sells while you sleep

For many online stores, email and SMS bring a meaningful share of revenue from people who already know the brand, at a much lower cost than ads. Most of it comes from a handful of automated flows set up once and improved over time, plus regular campaigns that don't rely on constant discounts.

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Free store audit firstFixed-price proposalConsent-based lists
The flows

Automations every store should have

  1. Welcome seriesIntroduce the brand, best-sellers and what makes you different, to new subscribers.
  2. Abandoned cart and checkoutReminders with the exact products left behind, plus answers to common objections like shipping and returns.
  3. Browse abandonmentGentle follow-ups for people who viewed products but didn't add to cart.
  4. Post-purchaseThank-you, how-to-use, review request and cross-sell at sensible intervals.
  5. Win-backFor customers who haven't bought in a while, timed to your typical repurchase cycle.
  6. CampaignsLaunches, stories and seasonal promotions, planned so discounts don't become the only reason to buy.
Consent and deliverability: email follows laws like CAN-SPAM, and stricter consent rules apply in places like Canada, the UK and EU. SMS needs explicit opt-in almost everywhere. I set up compliant sign-up forms and keep lists clean so emails reach inboxes. This isn't legal advice.
How we start

Store audit first, then a fixed price

1
Free store audit videoA review of your email platform, flows, forms and list.
2
Strategy callWe prioritize flows by revenue impact.
3
Fixed-price proposalSetup plus monthly campaigns, one clear price.

What's included

  • Core flows built and designed
  • Sign-up forms
  • Monthly campaigns
  • Segmentation
  • Monthly revenue report
First stepFree store audit
PricingFixed-price proposal
FAQ

Ecommerce email questions

Which email platform should my store use?

Common ecommerce choices integrate directly with Shopify and WooCommerce. I work with what you have or recommend one based on your size and budget.

How many emails should a store send?

Automated flows run on their own; most stores send one to a few campaigns a week. Quality and relevance matter more than frequency.

Do I need to offer discounts in emails?

No. Product stories, launches, reviews and helpful content often sell without training customers to wait for a discount.

How much does ecommerce email marketing cost?

I quote one fixed price after a free store audit, for setup and monthly management.

Keep reading

Related pages

Email & SMS marketingAutomations and campaigns that bring past customers back. $149/month.Ecommerce & Shopify marketingShopify SEO, Google Shopping, Meta catalog ads and email flows. Free audit first.Email automation best practicesThe automated emails worth setting up first, with drip campaign examples.Email marketing for small businessBuild a list, pick a few campaigns that matter, and stay on the right side of CAN-SPAM.Meta ads for ecommerceFacebook and Instagram ads for online stores: creative testing, catalog ads and profit tracking.Getting repeat customersRebooking, reminders, loyalty and win-back: how local businesses keep customers coming back.

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A short video showing what is costing you clients online, and what to fix first. Free, no obligation.

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