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Local PPC

Local PPC that rings your phone, not someone else's

Local businesses lose a lot of ad money to clicks from outside their area, searches for jobs or DIY tips, and ads that run while nobody can answer the phone. Local PPC management fixes the basics that matter most for a local business: where, when, and to whom your ads appear.

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Free audit video firstFixed-price proposalAd account in your name
The basics, done right

Local PPC, piece by piece

  1. Location targeting"Presence" targeting so ads reach people in your area, not people merely interested in it, plus radius or ZIP code control.
  2. Ad scheduleCall ads when someone can answer; other ads adjusted for evenings and weekends.
  3. Location and call assetsYour Google Business Profile linked, address and phone shown in ads.
  4. Negative keywordsJobs, training, free, DIY and competitor brand terms you don't want.
  5. Local landing pagesService pages with your area, reviews and phone number, not your home page.
  6. TrackingCalls, forms and bookings tracked, so you see cost per job.
How we start

Audit first, then a fixed price

1
Free audit videoA review of your ad account, landing pages and tracking.
2
Strategy callWe agree on services, area and budget.
3
Fixed-price proposalOne clear monthly management price; ad spend paid to Google.

What's included

  • Campaign build or rebuild
  • Location and schedule setup
  • Negative keyword list
  • Call and form tracking
  • Weekly optimization, monthly report
First stepFree audit video
Account ownerYou
FAQ

Local PPC questions

What's the difference between local PPC and Local Services Ads?

Local PPC usually means regular Google search ads targeted locally, where you pay per click. Local Services Ads are a separate format where you pay per lead. See Local Services Ads management.

How small a budget can local PPC work with?

It depends on your market's click costs. A focused campaign on your best service in a tight area can work on a modest budget. The audit gives a realistic estimate.

Why am I getting calls from outside my area?

Often because location targeting includes people "interested in" your area. Switching to presence targeting usually fixes it.

How much does local PPC management cost?

I quote one fixed monthly price after a free audit; ad spend is separate. See Google Ads costs.

Keep reading

Related pages

Google Ads managementSearch ads that reach people already looking for you, tracked to calls. $250/mo.Local Services Ads managementGoogle Local Services Ads management: verification, profile, budget and lead disputes.Local SEOClimb the Google Maps pack: profile, citations, reviews and local pages. $199/mo.Google Ads costsWhat a small business really pays for Google Ads: clicks, management fees and setup.Google Ads best practicesThe foundation settings and weekly habits that keep a small Google Ads account healthy.Google Ads checklistCheck your Google Ads account, or your agency's work, in 10 minutes.

Get a free marketing audit

A short video showing what is costing you clients online, and what to fix first. Free, no obligation.

Get my free audit Book a free call