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Ecommerce PPC

Ecommerce PPC measured by profit

Ecommerce ad accounts often look good on ROAS and still lose money, because margins, returns and shipping costs aren't part of the picture. Ecommerce PPC management starts with your product data and margins, then builds Shopping, Performance Max and search campaigns that push profitable products.

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Free store audit firstFixed-price proposalAd account in your name
What I manage

Ecommerce PPC, piece by piece

  1. Product feedTitles, attributes, images and categories in Merchant Center. The feed is the targeting for Shopping.
  2. Campaign structureProducts grouped by margin and performance, so best-sellers and high-margin items get budget priority.
  3. Performance Max, with controlUsed where it helps, with brand and product signals set carefully. See Performance Max vs Search.
  4. Search campaignsFor brand protection and high-intent product searches.
  5. TrackingPurchases with values tracked accurately, enhanced conversions where appropriate, and profit-based reporting.
  6. RemarketingCart and product viewers brought back, with frequency limits.
How we start

Store audit first, then a fixed price

1
Free store audit videoA review of your ads, feed and tracking.
2
Strategy callWe look at margins and priority products together.
3
Fixed-price proposalOne clear monthly management price; ad spend paid to Google.

What's included

  • Feed optimization
  • Shopping, PMax and search campaigns
  • Conversion tracking check
  • Weekly optimization
  • Monthly profit-focused report
First stepFree store audit
Account ownerYou
FAQ

Ecommerce PPC questions

What's a good ROAS for ecommerce?

It depends on your margins. A ROAS that's profitable for a high-margin store may lose money for a low-margin one. Calculate your break-even ROAS first.

Shopping ads or Performance Max?

Many stores use both. Standard Shopping offers more control; Performance Max can find more volume. The right mix depends on your catalog and data.

Do you work with Shopify and WooCommerce?

Yes, and other platforms with a working Merchant Center feed and proper conversion tracking.

How much does ecommerce PPC management cost?

I quote one fixed monthly price after a free store audit; ad spend is separate. See Google Ads costs.

Keep reading

Related pages

Google Ads managementSearch ads that reach people already looking for you, tracked to calls. $250/mo.Ecommerce & Shopify marketingShopify SEO, Google Shopping, Meta catalog ads and email flows. Free audit first.Ecommerce SEOEcommerce SEO services: category pages, product pages and technical fixes that sell.Google Shopping feed best practicesTitles, GTINs, images and the product data fixes that help Shopping ads and free listings.Performance Max vs SearchGoogle's all-in-one campaign vs classic search ads, and which a small business needs.Meta ads for ecommerceFacebook and Instagram ads for online stores: creative testing, catalog ads and profit tracking.

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A short video showing what is costing you clients online, and what to fix first. Free, no obligation.

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