A website redesign that keeps what already works
Redesigns go wrong in two common ways: the new site looks better but converts worse, or it launches and Google traffic drops because old pages and links weren't redirected. A careful website redesign starts by measuring what works now, keeps it, and fixes what doesn't.
A redesign, step by step
- Measure the old siteWhich pages get traffic and leads, which rank, which links point in. Search Console and Analytics data where available.
- Plan the new structureKeep valuable pages, merge thin ones, add missing service pages. Every old URL mapped to a new one.
- Design and contentClearer messaging, real photos, mobile-first layout and stronger calls to action.
- Preview and reviewYou see and click through the new site before anything goes live.
- Careful launch301 redirects, updated sitemap, Search Console checks and tracking verified on launch day.
- Post-launch monitoringTraffic, rankings and leads watched for several weeks, with fixes if anything slips.
Audit first, then a fixed price
What's included
- Content and URL audit
- New design and copy improvements
- Redirect map and SEO migration
- Tracking setup
- Post-launch monitoring
Website redesign questions
Will a redesign hurt my Google rankings?
It can if URLs change without redirects or valuable content is removed. With a proper migration plan the risk is much lower, though small temporary fluctuations are normal.
Can I keep my current platform?
Often yes. A redesign doesn't always mean switching platforms; sometimes the best move is a new design on the same system.
How long does a redesign take?
Small business redesigns typically take a few weeks, depending on pages, content and feedback rounds.
How much does a website redesign cost?
Every project is quoted as one fixed price after a free audit. See Website design cost.
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