Logo design that works on a van and a favicon

A good small business logo is simple, distinctive and practical. It needs to read on a phone screen, a shirt, a sign and a tiny browser tab. Logo design is less about decoration and more about making your business instantly recognizable in your market.

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Free audit video firstFixed-price proposalYou own all files

The process

Logo design, step by step

ResearchYour business, customers and competitors' logos, so yours stands apart.
ConceptsA few distinct directions, each shown on real applications (sign, van, website), not just on white.
RefinementThe chosen direction polished: spacing, weight, color, and versions for light and dark backgrounds.
Color and typeA small palette and fonts that work with the logo across your website and print.
FilesVector and image formats for print, signs, embroidery and web, plus a simple usage guide.

How we start

Audit first, then a fixed price

Free audit videoA look at your current brand and how you compare locally.

Strategy callRefresh or new logo, and what it needs to say.

Fixed-price proposalOne clear price for concepts, refinement and files.

What's included

Research and concepts
Refinement rounds
Logo variations
Color and type guide
All source files

First stepFree audit video

PricingFixed-price proposal

FAQ

Logo design questions

Should I refresh my logo or start over?

If customers already recognize your logo, a refresh usually keeps that recognition while modernizing it. A new logo makes sense for a new business, a new name or a very weak current mark.

Do I own the logo?

Yes. You receive all final files and full ownership once the project is paid.

Do you use AI to make logos?

Designs are made by hand for your business. Original, simple marks are easier to protect and remember than generated ones.

How much does logo design cost?

I quote one fixed price after a free audit, depending on whether you need a refresh or a full new identity.

Keep reading

Branding & logo designLogo, colors, fonts and a simple brand kit applied everywhere customers see you.Startup brandingStartup branding: positioning, name support, logo and a visual system that scales.HVAC brandingHVAC branding and logo design that looks sharp on vans, uniforms and your website.Lawn care logo & brandingA lawn care logo and brand that looks professional on trucks, uniforms, signs and your website.Branding vs marketingBrand strategy vs marketing strategy vs advertising, and where a small budget goes first.Social media brandingHow to make your social profiles look and sound like one recognisable business.

Get a free marketing audit

A short video showing what is costing you clients online, and what to fix first. Free, no obligation.

Get my free audit Book a free call