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Startup branding

Startup branding lean enough to evolve

Early-stage startups need a brand that looks credible to customers and investors without spending months and a big budget on it, because positioning will change as you learn. Startup branding sets a clear message and a flexible visual system you can grow into.

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Free audit video firstFixed-price proposalYou own everything
What I deliver

A startup brand, piece by piece

  1. Positioning and messagingWho you serve, the problem, your angle, and a few core messages for site, deck and social.
  2. Name supportFeedback on name options and domain availability checks. Trademark clearance is a job for a lawyer.
  3. Logo and visual identityMark, colors, type and simple graphic elements that work in product UI and marketing.
  4. Starter brand guideA short, practical guide your team and freelancers can follow.
  5. Launch assetsSocial profile images, a deck template and email signature.
How we start

Audit first, then a fixed price

1
Free audit videoA review of your current brand, site and competitors.
2
Strategy callWe agree on positioning questions and deliverables.
3
Fixed-price proposalOne clear price for the brand package.

What's included

  • Positioning and messaging
  • Logo and identity
  • Brand guide
  • Launch assets
  • All source files
First stepFree audit video
PricingFixed-price proposal
FAQ

Startup branding questions

When should a startup invest in branding?

Enough to look credible at launch and when fundraising. A full rebrand usually makes more sense after you've found product-market fit.

Can you design our pitch deck too?

A deck template is included; full deck design can be added to the proposal.

Do you check trademarks?

I can check obvious conflicts and domain availability, but formal trademark searches and filings should be done by a trademark attorney.

How much does startup branding cost?

I quote one fixed price after a free audit, based on scope.

Keep reading

Related pages

Branding & logo designLogo, colors, fonts and a simple brand kit applied everywhere customers see you.Logo designLogo design services for small businesses: simple, distinctive and usable everywhere.Startup web designWeb design for startups: a sharp launch site you can iterate on quickly.StartupsA launch-ready site and first-customer marketing, without burning your runway.Brand strategy exampleA complete one-page brand strategy for a fictional local business, ready to copy.Branding vs marketingBrand strategy vs marketing strategy vs advertising, and where a small budget goes first.

Get a free marketing audit

A short video showing what is costing you clients online, and what to fix first. Free, no obligation.

Get my free audit Book a free call