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Shopify SEO

Shopify SEO that works with the platform

Shopify handles a lot of SEO basics well, but it has quirks: product URLs that appear under multiple collections, heavy themes and apps that slow pages, limited control over some URL structures. Shopify SEO works within those limits and focuses on what moves sales: collections, products and speed.

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Free store audit firstFixed-price proposalNo ranking promises
What I work on

Shopify SEO, piece by piece

  1. CollectionsShopify collections are your category pages. Each gets a unique intro, smart internal links and optimized titles for buying searches.
  2. ProductsOriginal descriptions, image alt text, variant handling, reviews and product structured data.
  3. Internal linkingMaking sure products link through canonical URLs, not collection-path duplicates, and that navigation reflects priorities.
  4. Speed and appsAudit of installed apps and theme code that slow the store. Many stores carry apps they no longer use.
  5. Blog and guidesShopify's blog for buying guides that link to collections.
  6. Search Console and Merchant CenterIndexing, errors and product feed health monitored.
How we start

Store audit first, then a fixed price

1
Free store audit videoA recording of your Shopify store's SEO issues and opportunities.
2
Strategy callWe prioritize by revenue impact.
3
Fixed-price proposalMonthly or project-based, one clear price.

What's included

  • Collection and product optimization
  • Theme and app speed audit
  • Structured data check
  • Content plan
  • Monthly report
First stepFree store audit
PricingFixed-price proposal
FAQ

Shopify SEO questions

Is Shopify good for SEO?

Yes, for most small and mid-sized stores. It handles sitemaps, canonical tags and mobile-friendly themes. The rest depends on your content, structure and speed.

Do I need SEO apps on Shopify?

Rarely many of them. A few can help with structured data or redirects, but too many apps slow your store.

Can you fix Shopify's duplicate URLs?

Shopify adds canonical tags, but themes often link to collection-path URLs. I adjust internal links so search engines focus on the main product URLs.

How much does Shopify SEO cost?

I quote one fixed price after a free store audit. See How much SEO costs.

Keep reading

Related pages

Ecommerce SEOEcommerce SEO services: category pages, product pages and technical fixes that sell.Shopify store designShopify stores set up and designed to convert, without an app pile-up.Shopify marketingShopify marketing agency services: SEO, ads, email and conversion fixes for Shopify stores.Ecommerce PPCEcommerce PPC management: Shopping, Performance Max and search ads judged by profit.SEO servicesMonthly SEO for small businesses: fixes, new pages, links and plain reports. $349/mo.Website speed for small businessesHow to check your site's speed in 5 minutes, and the fixes that matter most.

Get a free marketing audit

A short video showing what is costing you clients online, and what to fix first. Free, no obligation.

Get my free audit Book a free call