Product descriptions that answer the buyer's questions
Shoppers can't touch your product. Your words have to do the work: what it is, who it's for, how it feels, how it fits, what's included and why it's better than the alternative. Copying manufacturer descriptions makes your store look like every other one selling the same item.
Ecommerce content, page by page
- Product descriptionsBenefits first, then specs, sizing or fit, materials, care and what's in the box. Scannable on phones.
- Category page copyShort, useful intros and FAQs that help shoppers choose, and help categories rank.
- Buying guides"How to choose" content that links to the right products.
- Product FAQsAnswers to the questions your customer service team hears every day.
- Brand voiceA consistent voice across products, so the store feels like one brand.
Store audit first, then a fixed price
What's included
- Voice and template setup
- Product descriptions
- Category copy and FAQs
- SEO titles and meta descriptions
- Upload to your store if needed
Ecommerce writing questions
Should I rewrite every product description?
Start with best-sellers and high-margin products, then work through the rest. That's where better copy pays back fastest.
Are manufacturer descriptions bad for SEO?
They're not a penalty, but they give Google no reason to prefer your page over every other store using the same text.
Can you upload directly to Shopify or WooCommerce?
Yes, with access, or I deliver a spreadsheet for bulk import.
How much does product description writing cost?
I quote one fixed price after a free store audit, by batch size and complexity.
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